Business Name Generator

If you’re not sure which keywords to enter into the Business Name Generator, start by doing a bit of background research.

1. Take a look at the types of names your competitors have. You want your business name to be unique, of course, but you may find that the most successful brands in your niche follow certain trends. For example, one-word or catchy business names that grab attention could be popular in your industry. In other cases, companies might be named after a founder to add a personal, relatable feel to the brand.
2. Consider your target audience. Create customer personas that outline what they want and need from your business. A better understanding of your audience will help you decide on a name that aligns with their interests.

One of the best strategies for how to choose a business name is to start by brainstorming words and phrases. Here are some questions to ask to get your creative juices flowing:

• What words are associated with my business products or services?
• What values or benefits do I want to convey through my business name?
• How do I want customers to feel about my business?

Place all the words or phrases that you come up with into a word bank. Then, see which words stand out to you and enter those into Business Name Generator to get inspired business name ideas.

When you name your business, it’s important to make sure that it will serve your brand well for years to come and help you build a strong customer base. Here are some of the top qualities your business name should have:

• Clear: The name should be easy to understand, pronounce, and spell.
• Distinctive: Your name shouldn’t be confused with that of another business.
• Catchy: Choose a name that’s both interesting and memorable.
• Brandable: Imagine how your name will look on marketing materials, such as business cards and logos.
• Future-proof: Your name shouldn’t limit your company’s ability to grow.

Not sure which approach to take when choosing a brandable business name? Consider these familiar business naming formulas to inspire your own ideas:

• Descriptive: A literal name that indicates what your company does.
  • Examples: Dollar Shave Club, Toys “R” Us, The Container Store
• Origin: A nod to the founder(s) or where the company was established.
  • Examples: Ben & Jerry’s, Hilton, New York Life, Florida’s Natural
• Evocative: An emotion, experience, or value associated with your brand.
  • Examples: Uber, Apple, Greyhound, Target, Nike
• Wordplay: Puns, misspellings, alliteration, portmanteaus, and more.
  • Examples: Froot Loops, Krispy Kreme, Pinterest, Dunkin’ Donuts, Instagram
• Invented: A completely unique word or phrase created for the brand.
  • Examples: Google, Pixar, Verizon, Xerox, Nintendo Wii
• Acronym: A combination of letters to stand in for the full business name.
  • Examples: UPS, IBM, H&M, KFC, H&R Block

1. Once you’re finished shortlisting your business name ideas, the next step is to make sure that the name hasn’t already been taken. Find out whether any other businesses are registered under that name. If a name is already in use, cross it off your list and move on to the next option.
2. Next, check whether your business name is available online. Perform a domain name search, and register the domain so you’ll have it when you’re ready to build a website. If the domain name you want is already registered, you may be able to make an offer to the owner to purchase it directly from them.
3. See if any social media handles are available on the platforms you plan to use for promotional purposes. If you see that your business name hasn’t been claimed, sign up for an account with that handle even if you’re not ready to start your social media marketing efforts just yet.
4. Finally, consider whether you want to trademark your business name. This will prevent entrepreneurs in similar industries from using your name for their own business ventures.

It’s not uncommon for entrepreneurs to discover that their original business name idea is already in use. There are a number of alternatives you can consider if this happens to you:

• Use a thesaurus: Find similar words that evoke the same meaning but aren’t a copy of another business name.
• Translate it: See how your business name sounds in other languages and consider whether there’s an option that fits your brand.
• Try Business Name Generator: Enter your original business name or related keywords into Namecheap’s Business Name Generator to get more ideas.
• Make an offer: Depending on the circumstances, the owner of the business with your preferred name may be open to selling you the name or trademark.
• Start over: If you can’t find a good alternative, go back to the drawing board to come up with fresh, new ideas for your business name.