What are the top 9 logo trends for 2025?

As general design trends shift from one year to the next, so do logo design trends. This year, some of the most popular emerging logo styles include creative fonts, candy colors, and pixelated effects. Whether you’re considering refreshing your current logo or you’re making something new altogether, keep these 2025 logo trends in mind.

Top modern logo design trends for 2025

You’ll see some emerging themes this year that you can apply to your own designs while using the Namecheap free logo maker:

• More digital uses. As the online world becomes a bigger priority than ever for brands, companies are prioritizing digital applications when coming up with logo designs. As a result, you’ll find more black and white logos and monogram logos, which helps expand the number of ways they can be applied throughout the web. Pixelated logos are also easy to scale for digital purposes.
• Creative designs. Logo designers are starting to stray from the minimalist look to embrace doodle-like drawings, illustrative typography, and other creative design elements. They’re also incorporating more vibrant colors to capture unique brand personalities and appeal to consumers. Expect to find plenty of visually captivating logos in 2025.
• Cool fonts. Even typing your company’s name can be a work of art. This year is seeing several trends related to typeface treatments, three of which are detailed in this guide.

Keep reading to learn more about 2025’s logo trends:

1. Hand-drawn elements

Squiggles, doodles, and other logo elements that have that human touch are making a major comeback. The driver behind this modern logo design trend is brand personality. In addition to expressing your company’s voice, sketch-like designs add a personalized, nostalgic feel to a brand. Expect to see endearing cartoons and whimsical illustrations across multiple sectors in 2025.

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2. Y2K is back

Speaking of nostalgia, there’s a serious craving for turn-of-the-millenium designs right now, from bubble lettering to butterfly icons and beyond. Gen Z is particularly attuned to these types of throwback elements from the late 1990s and early 2000s. The Y2K aesthetic will be a popular choice for brands looking to appeal to this demographic, many of whom are discovering it for the first time, as well as Millennials connecting with the design trends from their formative years.

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3. Maximalism

For years, a minimalist approach has ruled the world of logo design. But in 2025, more brands are embracing a maximalist style that serves as a feast for the eyes. Some logos will feature an abundance of detailed imagery and text to create a stunning, vibrant effect. Keep in mind that the number of logo design elements may need to be limited in some versions in order to make them easier to view on small screens or business cards.

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4. A refined take on 3D logos

When it comes to digital trends, logos with a 3D appearance are back in style once again after being a hallmark of the early ‘00s. The graphic design tools which apply 3D effects are more advanced than ever, which allows for a more natural and nuanced look. The use of techniques like blurring, softer edges, and gradients can help contribute to a three-dimensional look and feel without the bulky, dated aesthetic from the early days of 3D logos. This modern style helps to create an inviting, tangible feel in brand logos.

Photo by Alexander Shatov on Unsplash

5. Modern monograms

Brands are getting more creative in the ways they display their names. In 2025, one of the growing trends is expected to be the use of monogram logos. Also known as lettermarks, monograms usually feature just one to three letters to represent a longer name. While they were once thought to be very traditional, today’s monograms have a much more modern look. This year, you can expect to see ornamental touches and playful designs in logo monograms, which happen to be very conveniently sized for a wide variety of print and digital applications.

Photo by and machines on Unsplash

6. Natural textures and colors

Expect to see an increase in logos featuring a natural aesthetic this year. This includes colors that mimic eco-friendly packaging with touches of green to celebrate the environment. Patterns that resemble leaf textures or wood grain also fall into this category. For brands that want to highlight their sustainable practices, this logo trend is a perfect fit. It helps to communicate an eco-friendly brand identity while creating a sense of warmth and authenticity.

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7. Creative lettering

A logo that’s just a brand name is as straightforward as it gets. This year’s trends are taking these simple name-based logos in a new direction. Designers are playing around with how to take this style and elevate it to new heights, so it looks like a logo without adding shapes or other treatments. Instead, they’re purely by using fonts and typefaces in creative ways.

Some of the real logo trends you’ll see for lettering in 2025 include:

• Playful serif fonts. This font family is composed of typefaces that include flares at the ends, called “serifs.” In 2025, designers are putting playful twists on this lettering style to make it feel fun and fresh.
• Innovative italics. The year 2025 will see a rise in italic logo text. When leaning forward, italics signal a look to the future. For a more relaxed or casual feel, a brand might use italic text that leans backwards. Italics are incredibly versatile because it’s a style which can be applied to just about any font, including sans serif and serif text.
• Illustrative typography. Illustrative logo text can help to tell a story. For example, an electric bicycle company called Boost could make the “OO” in their name look like bike tires, or one of the letters could take the shape of a leaf to showcase the brand’s eco-friendly values. Illustrative typography like this can make a logo more meaningful and memorable. 

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8. Geometric shapes

More and more classic shapes are popping up in logos these days. Dots, squares, and other rudimentary shapes with clean, crisp lines bring to mind qualities like precision and mastery. This is a versatile trend, with single shapes exuding simplicity and calm and an array of shapes creating a fun, energetic feel. It also makes it easy to incorporate logo shape meanings into a design, whether it’s squares representing stability and trust or circles symbolizing community and warmth.

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9. Pixelated logos

Pixel art does a wonderful job of combining consumers’ nostalgia with modern sensibilities. In 2025, an increase in pixelated logos is anticipated due to this convergence of styles. Since pixels are essentially tiny squares, this type of logo also connects to the trend of using geometric shapes in design. All or part of a logo can be adapted with this style. Though it’s suitable across a variety of industries, the retro-yet-futuristic appearance of pixel logos is especially fitting for electronics and tech companies.

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What are the logo color trends for 2025?

Here are some trendy combinations you can try out as you create your logo or design your cards with Namecheap’s Business Card Maker:

Mocha Mousse

It wouldn’t be a color trend guide without mentioning Pantone’s Color of the Year. In 2025, the title comes to Mocha Mousse, a soft, warm brown tone. According to Pantone, this color “nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort.” Mocha Mousse is seen as sophisticated, lush, and indulgent, which makes it a great fit for luxury brands.

By pantone.com

Black and white

This color combo is certainly a classic, but it’s also a practical choice for brands. Every logo should have a black and white version for applications like printing your logo on company giveaways. In 2025 though, more brands are considering leaving color behind altogether for this unmistakably crisp and clear aesthetic. Just like in 2024, expect to see more black and white logos pop up as a brand’s primary design in 2025.

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Candy colors

In 2025, candy colors are on the rise, and many brands are expected to adopt a sweeter color palette. Think bubblegum pink, cotton candy blue, and mint green for this design trend. These youthful colors have a vibrant yet soft effect and are associated with warm, happy feelings. Though they’re often used to appeal to a younger demographic, candy colors can also be applied for nostalgic or whimsical branding purposes.

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‘70s tones

Earthy shades from the 1970s are also one of the current logo trends for 2025. Many of these tones evoke elements of nature and have a laid-back, groovy quality that’s both inviting and warm. Avocado green, harvest gold, rust orange, and earthy brown are some of the main colors you’ll find when exploring color trends in this family.

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Are logos always on trend?

Brand logos are intended to last for several years once they’re made, so designers tend to embrace more timeless elements than tapping into “hot for now” trends. However, it’s only natural — and inevitable — that a logo design is a reflection of the era in which it was created. So when you’re designing a logo for your business, taking design trends into account is simply a part of the process.

Whenever you look at a logo and immediately place it as a relic of the ‘80s or a retro disco throwback, that’s because the design trends of that era played a part in informing how that logo was designed. It may seem hard to imagine this in the here and now, but in 10 years, a logo designed in 2025 will be clearly associated with that era.

Explore these logo trends with the Namecheap logo maker

With Namecheap’s free Logo Maker, you can try 2025’s logo trends for yourself to find the combination that works for you. 

Our easy-to-use Logo Maker lets you choose your shapes, colors, and typeface to create a unique mark that best represents your brand’s mission and values. The Logo Maker’s vast library of icons offers plenty of options to select the ready-made symbol that best represents your business, no design degree required. Export the logo as a .png file when done to upload it to your website, social media, and other digital applications. Best of all, Logo Maker integrates directly with other Namecheap tools so you can quickly and easily add your logo to business cards and websites as well.

Whether you want a logo with cheerful candy-colored accents, a retro-futuristic pixelated style, or geometric shapes that help tell a story, Namecheap’s Logo Maker makes it happen. Get started today by creating your free account!