General Marketing

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Article type.guide
Need-to-know marketing strategies for small business startups
Business Tools & Tips, Creating Content, Email Marketing, General Marketing, Getting Started Online, Online Marketing, Search Engine Marketing, Small Business Management, Social Media, Starting a Business
Find out about all the marketing strategies that put startups in the spotlight, so you can attract customers and grow. We’ll explore the top tips so can dive right in, along with some stats which prove these strategies work. Our goal is to give you practical actions to try out, not theory.
November 2024
Read time.37 mins
A fireman puts water on fire coming from a heatmap
Article type.guide
How to use heat maps to improve your website's UX and conversion rates
General Marketing, Online Marketing
Learn how to gain insights from heat maps UX data.
July 2024
Read time.17 mins
Standard business card size guideline
Article type.guide
Standard business card size
General Marketing, Online Marketing
Get to know what is the standard business card size and card design detail.
November 2023
Read time.6 mins
A person stands with a megaphone on a blue background
Article type.guide
Why advertising technology (AdTech) is THE trend of 2023
General Marketing, Online Marketing
Staying on top of advertising advertising is always worth it. Explore what AdTech is all about and the reasons it’s worth following.
September 2023
Read time.15 mins
Article type.masterclass
PR tips to earn free media coverage for your business
General Marketing, Online Marketing
Learn how to earn media coverage and publicity for your business, without the big-business budgets.
June 2023
Read time.19 mins
Article type.masterclass
Branding on a budget
General Marketing, Online Marketing
Walk through the key components of creating a simple brand, including logo, color, and font, with little to no budget.
June 2023
Read time.25 mins
Article type.masterclass
How to be a homepage hero
General Marketing, Online Marketing, Web Design, Web Design & Branding
Set your homepage and website up for more sales with some simple concepts that you can apply yourself.
June 2023
Read time.18 mins
Article type.masterclass
How to get started in online advertising
General Marketing, Online Marketing
Get started with online advertising channels and learn how they can attract more customers to your business.
June 2023
Read time.24 mins
Article type.masterclass
The purpose profit matrix: finding your ideal clients
General Marketing, Online Marketing
Discover this simple framework for developing key business strategies — topping up your soul and bank balance.
May 2023
Read time.30 mins
Article type.masterclass
Networking: every big opportunity starts with a little conversation
General Marketing, Online Marketing
Learn how to turn your networking conversations into business, even when you're not at networking events.
May 2023
Read time.26 mins
Article type.masterclass
Heart-centred sales: How to serve without the hard sell
General Marketing, Online Marketing
Feel more comfortable about making sales, even if you’re an introvert, in a way that feels totally authentic.
May 2023
Read time.31 mins
Product thumbnail image
Article type.guide
Seasonal marketing: A complete guide with tips and benefits
General Marketing, Online Marketing
Create seasonal marketing campaigns for your business that allow you to tap into some of the hottest sales trends.
March 2023
Read time.7 mins
Social proof
Article type.guide
Social proof: How and why it works, with 12 great examples
General Marketing, Online Marketing, Social Media
Take your business to new heights by utilizing social proof to promote your brand using reviews, endorsements, press coverage, and more.
February 2023
Read time.12 mins
Article type.guide
8 website goals: How to measure success
General Marketing, Online Marketing
Make sure your website is working as hard as you do for your business. Here’s how to identify and set website goals to grow your company.
January 2023
Read time.10 mins
Article type.guide
12 fundamental website performance metrics for site tracking
General Marketing, Online Marketing
Discover helpful site performance metrics that provide insights into what your audience wants and how you can reach your business goals.
December 2022
Read time.13 mins
Article type.guide
How to make a good business card: 5 tips and tricks
General Marketing, Online Marketing
Follow the steps in this guide to find out what to include on your business cards and how to have them printed affordably.
July 2022
Read time.12 mins
Article type.guide
Boost your business with the Stencil graphic design tool
General Marketing, Online Marketing, Web Design, Web Design & Branding
Your business booms when you create eye-catching, memorable, and on-brand graphics that connect your company with your customers. Learn how you can do so for free with the Stencil graphic design tool.
April 2022
Read time.7 mins
Article type.guide
Free advertising: 8 listing options for your business
General Marketing, Online Marketing
Why spend more on advertising than you need to? Learn about the best ways to advertise your business online for free.
March 2022
Read time.11 mins
Article type.guide
10 creative business cards ideas and tips for how to make them
General Marketing, Online Marketing
Learn more about the benefits of business cards — even in today’s digital world — and get tips for designing your own.
March 2022
Read time.9 mins
Article type.guide
40 restaurant marketing ideas that attract customers
General Marketing, Online Marketing
Promote your restaurant using creative marketing ideas that will attract new customers and build awareness for your brand.
March 2022
Read time.16 mins
Article type.guide
How to organize a WordCamp: steps to launch a successful event
General Marketing, Online Marketing
Clear steps so you can organize your own successful WordCamp event.
February 2022
Read time.12 mins
Article type.guide
7 Website Marketing Tips To Promote Your Site
General Marketing, Online Marketing
Increase the number of visitors to your website and convert them into customers with these website marketing strategies.
January 2022
Read time.10 mins
Article type.guide
What is Reputation Management and why is it so important?
General Marketing, Online Marketing
Handling reviews & maintaining a positive online profile.
November 2021
Read time.8 mins

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